The last one year has been a rollercoaster ride for us at MirrorWhite! Running a new business and growing organically means wearing multiple hats at the same time. It’s an exciting period but also stressful at the same time. You need to meet you sales, manage your expenses, do your marketing, develop new product lines, and so on and so forth. It’s always a never ending list of tasks! In the bargain, I have learnt a lot and Thanks to the support of friends and family, we have come a long way since we started in June 2014.
Today, it’s a good feeling to see one of our first luxury collection getting noticed in social media and getting the kind of appreciation we never expected. Yes, we are talking about our Egyptian Collection. We spent days and months developing this line of jewellery, from the concept, to the designs, to the colors, to sourcing the stones, to manufacturing, and finally to see the finished piece in your hand is the best feeling in the world.
It started with a concept as simple as taking inspiration from Egypt and we built on that to bring to you something beautiful, unique – something that if worn will make a style statement. We wanted to fuse together western and Indian, so it can be matched beautifully with both types of clothing. Why should jewellery always be restrictive? Shouldn’t we be able to style it with whatever kind of clothing we wear?
Another exciting thing that came about with this new launch was our photoshoot by Supriya Suryanarayanan in Bangalore. It was so much fun to do our first ever photo shoot and she managed to capture the jewellery so beautifully that all of effort and time put in just made sense in the end! Oh and we also ran a fun contest on what you like about Egypt and gave away a gift voucher from MirrorWhite worth Rs. 5000 on Social Media! We also had a winner, Nazia!
Today, in this overcrowded market place, consumers have a 100 choices to look for but we at MirrorWhite hope that you enjoy what we are bringing to you. We are learning along the way but our motto remains the same, we want to bring to you, unique – one of a kind – handmade silver jewellery that is wearable, fun, stylish yet not over the top. We want you to feel special when you wear it! We want you to remember us and the effort that has been put into making each piece of jewellery by our artisans across India. We are excited to be a part of this journey and will be bringing to you more such collections in the future!
So tell us what you think? Do you like our new Egyptian collection? Notice the prisms, the falcons, the lovely blue colours, the turquoise and lapis, and most of all the hard work put into each piece by the craftsman….
Our Model, Shweta looked lovely in these earrings! The best part, the photographs were taken in broad sunlight with no makeup on her. Just the natural look, which I feel brings out the beauty in a person!
Want to take a look at our entire egyptian collection? Check it out here : http://goo.gl/6n07Qa
All MirrorWhite jewellery is made in 925 Silver, handmade with precious and semi-precious stones.